Our Work / New York, NY
Lamar Bryant Park — 2.6mm at Sidewalk Range
Eight 2.6mm digital faces wrapped into two newsstands on 42nd Street, at the 5th and 6th Avenue corners of Bryant Park, for Lamar Advertising.
Three of the eight faces, on the 6th Avenue newsstand across from Bryant Park.
Why 2.6mm outdoors. Highway billboards run 10mm or 16mm because nobody stands next to them. These sit on a Midtown sidewalk, read from a few feet away by people walking past the New York Public Library. At that range a coarse pitch shows its own pixel grid; 2.6mm holds the image together at arm’s length while still driving hard enough to survive daylight.
Viewing distance on 42nd Street is measured in feet, not car lengths.
Built into the street furniture. The faces are integrated into working newsstands rather than mounted on a pole — 6′ × 4′ each, wrapping the kiosk so the structure reads from several approaches instead of one. Eight faces across two sites give the network multiple vantage points on the same corner.
Who it is for. Lamar is a media owner, not an end advertiser. The screens have to earn a place on a rate card and stay lit — downtime here is unsold inventory in one of the most contested advertising corridors in the country.
| Product | StreetView™ 2.6E |
| Pitch | 2.6mm outdoor |
| Faces | 8 digital panels |
| Panel size | 6′ × 4′ |
| Format | Newsstand-integrated totems |
| Location | 42nd St at 5th & 6th Ave, Bryant Park, New York |
| Client | Lamar Advertising of New York City |
