Rolls-Royce Motor Cars — HoloGallery2.5i Showroom Walls, Seattle & Paramus

The brief. A Rolls-Royce showroom is a controlled room — every surface, finish and light is chosen to frame the car. A display in that room has to meet the same standard, or it reads as a television in a gallery.

The challenge. Full-height and showroom-length, with no visible module lines and no seam running through the brand film — bright enough to hold up against floor-to-ceiling daylight, restrained enough not to compete with the paintwork in front of it.

The result. A HoloGallery2.5i wall running the length of the display floor in both the Seattle and Paramus showrooms, carrying brand film and product detail at architectural scale behind the cars.

Paramus, NJ — the installed HoloGallery2.5i wall on the showroom floor.